Archive for the ‘Blog Marketing’ Category

Does PR Really Count?

Saturday, September 15th, 2007

I myself being a learner didn’t ever go to an in-depth analysis of SEO tools and techniques, but the thing that I’ve spent most of the time researching about is PR. It was a time when I didn’t know about it and know I know quite enough but still not sure whether I’m right. I, however, will mention the only things I found reading most of the SEO articles and discussing with some SEO gurus as well.

PR (even the experts don’t know, the exact basis on which Google construct this rank thing) according to the analysis of most of the SEO experts is the essence of ‘quality links’ a site has. This quality in fact has more than one dimension, i.e. PR of the site where link has been placed, the quality content there, relevancy of the two sites linking with each other etc. This means if you’re having a backlink at PR +6 site that link will have more value than 100 links at PR2 site or so. Similarly if your link is placed with too many other links and no content is there on that page, the link will probably have no value. And if your site is selling exercising equipment and your link is found a high PR SEO blog, that might be suspicious for SEs and you wont get any credit for that link.

After this short brainstorming, the question that arises in the mind is, is considering only high PR links while link building a wise act? I don’t think so it is, and the justification is what I analyzed above. PR counts but not alone!

When You are Left with No Funds to Market Your Blog!

Wednesday, July 18th, 2007

Blog alone is nothing and you cannot get any benefit out of it until people come to you. Whether you’re a part time blogger and sharing your personal experiences, a professional blogger aiming to earn revenues out of your blog or your blog is supporting your website, you must need visitors and no one will know you until you tell them. This is what we call marketing. Marketing needs finances and funds, but what if you don’t have such? Should you stop the marketing plan and wait for funds?

Absolutely no! It’s time for you to start marketing your blog with zero funds. This needs only few things to do. Though it’s a bit time consuming but a very reliable and economical method of marketing. The things you need to do are as follows:

  1. Visit the blogs related to your blog and place a suitable comment there. Do not forget to mentiond your blog in the website field.
  2. Join Social bookmarking sites.
  3. Submit your blog to free Blog Resource Directories.
  4. Join forums, participate actively there using your signature for linking your blog.
  5. Submit articles to the ezines getting a linkback.
  6. Have a review exchange with another blogger with. If the post is permanent that’s more than good.
  7. Place the link of your blog on other sites of yours. Sometime other sites may be irrelevant, so be a bit tricky here.

These are the basic steps to promote your blog. Even if you’ve enough finances to promote the blog, do try these tips, they’ll help your blog outgrow to a greater extent.